Your name
After getting a referral.
- dr henrique almeida orthopedist
- dr marina alves cardiologist
Google Ads for doctors
Show up at the top of searches
for your specialty.
Be found at the exact moment patients search for your specialty, or for a test, treatment or procedure you offer in your city or service area.
What do patients search for
before booking an appointment?
A search may start with your name, your specialty or a specific need.
Patients may search for:
Your specialty
Along with their city or neighborhood.
- orthopedist in jardins
- dermatologist in campinas
A treatment
They want to learn about.
- migraine treatment
- adult acne treatment
A procedure
They want to learn about or undergo.
- knee injection
- iud insertion
A test or surgery
They've been advised to have.
- echocardiogram in são paulo
- cataract surgery
A symptom
When they're still trying to figure out what kind of care to seek.
- knee pain when climbing stairs
- frequent heart palpitations
Talk to a specialist now and start showing up at the top of searches
With Google Ads, your ads can be featured in searches related to the services you offer.
From a Google search
to a conversation with your team.
- 01
The patient finds your ad
When searching for care related to your field, they may see your ad among the sponsored results.
- 02
They learn about your work
The click leads to a page with information about the doctor, the services and the location.
- 03
They get in touch
Anyone who wants to know more can talk to your front desk via WhatsApp, phone or the available form.
From account setup to campaign management,
WE takes care of every step.
Our team plans, creates and monitors your Google ads, making ongoing adjustments to direct your budget to the searches that matter most to your practice.
Planning and setup
- Creating and setting up the ad account.
- Defining priority services and regions.
- In-depth keyword research to understand how patients search for your services.
- Creating the ads and setting up contact tracking.
Ongoing management and optimization
- Monitoring spend and budget allocation.
- Reviewing the searches that trigger your ads and adding negative keywords to reduce clicks unrelated to your services.
- Adjusting ads, keywords, targeting and bids based on performance.
- Recommending landing page improvements to make it easier for patients to get in touch.
Results tracking
- Weekly updates on campaign performance and the adjustments made.
- Customized monthly report with results, an analysis of the period and next steps.
Ongoing campaign maintenance is essential to control the budget, reduce waste and identify opportunities for improvement.
The ad budget is paid directly to Google, separately from the management service, and is set according to the practice's plans.
Testimonials
Meet doctors who have worked with WE.
Every clinic or practice has its own reality. That is why hearing from fellow physicians helps you get to know our work better. Watch the testimonials and see how professionals from different specialties experienced working with WE.
Frequently asked questions
Questions about WE's Google Ads management.
Get answers to the questions that usually come up before hiring someone to manage your Google campaigns.
Ask another question on WhatsAppIs the media budget included in WE's management fee?
No. The fee agreed with WE covers campaign planning, creation, technical management and optimization. The media budget (the amount spent on ad clicks) is paid directly to Google by the doctor or clinic, with a budget defined together based on your specialty and region.
Do I need a website to advertise on Google Ads?
Yes, it's recommended to have a website or landing page that loads quickly on mobile, presenting your training, professional registration (CRM and RQE in Brazil), services, location and a WhatsApp contact button. If you already have a website, we assess whether its current structure handles the traffic well and recommend adjustments; if you need a new website, we present that solution separately.
I already run Google Ads campaigns. Can you take them over?
Yes. We run a diagnosis of your current account to review the campaign structure, active keywords, the actual searches that triggered your ads, the negative keyword list and conversion tracking. The account stays in your name, and the WE team takes over management and optimization.
How are results tracked?
We track the amount spent, the searches that triggered the ads and the clicks received. On the landing page, we measure WhatsApp and phone clicks, as well as form submissions, depending on the available setup. A WhatsApp click doesn't confirm that a conversation started or that an appointment was booked: when the practice records the source at the front desk or uses Invisible CRM, we also track which contacts led to an appointment booking.
Do the Google ads follow Brazil's medical advertising rules (CFM)?
Yes. All keyword selection, ad copywriting and landing page guidance follow Brazil's medical advertising rules (CFM Resolution No. 2,336/2023) — including professional identification (CRM/RQE, when applicable) and informative communication, with no promises of results or sensationalist language.
Shall we identify the searches
that make sense for you?
Tell us your specialty, where you practice and which consultations, tests or procedures you want to promote.
WE will assess your situation and guide your campaign planning.
I want to advertise on Google