When patients search for a specialist in their city or “near me,” your Google profile shows where you practice, how to reach your team and how to get there. WE organizes this information during setup and follows up on what was contracted, so people searching for your specialty in your city can find you clearly.
Outdated information can make it harder for patients to contact you and reach your practice. On your profile, patients look at five things. For each one, WE takes action.
If the pin isn't at the entrance, directions fail. During initial setup, WE checks the address and location with your practice.
Outdated hours send patients to a closed practice. WE publishes the days and hours provided by the clinic and updates them when the schedule changes.
Without photos, the profile looks incomplete. WE selects real photos sent by the clinic — exterior, reception and exam room.
Unanswered comments raise doubts. When this is part of the service, WE guides how to request reviews and respond to comments.
Patients need to be able to call, message or open your website. WE checks the published channels and makes sure they match how you actually handle patients.
The work is split into setup, presentation and follow-up. The first two happen during onboarding. The third is ongoing management, according to the contracted service.
The details patients use to reach and contact the clinic, checked against how you actually operate before publishing.
What gets reviewedHow your care appears to people who open the profile: category, description and photos of the space.
What gets reviewedAfter onboarding, the routine covers what was contracted: profile data, performance and reviews, when included.
What gets reviewedWhat's included in onboarding and what's part of ongoing management.Initial setup covers reviewing and publishing the details confirmed by the practice. Follow-up — updates, performance review and the review routine — depends on what's in the proposal. Website, organic positioning and Google Ads are separate services.
Reviews are written by patients on Google. WE organizes the clinic's routine for requesting and responding to them, when this is part of the contracted service.
The front desk asks for a review after the appointment, sharing the profile link. The request is part of the clinic's routine, with guidance from WE.
The response says thank you, doesn't describe the clinical case and doesn't promise results. Questions are directed to the clinic's phone or WhatsApp.
Routine guidance is part of ongoing management when it's in the contract. If reviewing responses is also included, the frequency is set in the proposal.
“I was warmly welcomed and left with my appointment time clearly set.”
Thank you for your feedback. We're available anytime at the practice's phone number.
Limits of this service:WE does not write reviews on behalf of patients, does not buy reviews and does not ask the clinic to offer anything in exchange for a comment. The profile description and responses follow Brazil's medical advertising rules (CFM Resolution No. 2,336/2023): professional identification, no promise of results.
The conversation starts with the profile that's already live. Then WE publishes the initial setup and maintains the routine agreed in the contract.
We review your current profile: map pin, phone, hours, categories, photos, reviews and contact channels. If there's no profile for that address, it's created in the next step.
An overview of what patients see todayThe practice confirms the details and sends photos. With manager access, WE publishes the address, contact details, categories, description and photos.
Organized profile with confirmed detailsIn ongoing management, we update what has changed, review the performance data available on the profile and guide reviews when this is included.
Routine defined in the proposalThe profile stays in the doctor's or clinic's Google account. Your password is never part of the process.
Your map profile is your practice's listing on Google. The website, organic positioning and ads cover other stages of the search and are contracted separately.
Where the profile leadsThe profile's website button opens your practice's page. Address, phone and specialty need to be the same in both places.
Separately contracted projectExplore websites for doctorsThe map shows your local profile. SEO works on your website's pages in searches for your specialty, tests and treatments.
Complementary serviceExplore organic positioningAds appear in relevant searches while your profile and website do the job of informing patients and receiving contact. The media budget is paid to Google.
Separately contracted managementExplore Google AdsAccess, locations and what's included in follow-up. The answers reflect WE's process.
Ask another question on WhatsAppYes. The work starts with the profile that's already published. In the assessment, we compare what appears today with how you actually operate: address, map pin, phone, hours, categories, photos and contact channels. If there's no profile for that address yet, it's created during initial setup, using details confirmed by the practice. We don't create a second profile for the same address.
Each address is its own profile on Google. During initial setup, we review the location, phone, hours, categories and photos of each included location. How many locations are included in onboarding and which ones remain in ongoing management is defined in the proposal.
No. The profile stays in the doctor's or clinic's Google account. The owner invites the WE team's email as a manager. The password is not shared, and access can be removed when the work ends.
Routine guidance is included when this is part of the contracted service: how to ask patients who have already been seen for a review, and how to respond without exposing clinical information or promising results. WE does not write reviews on behalf of patients and does not buy reviews. If reviewing responses is also part of the plan, the frequency is set in the proposal. Address, contact details and photos don't depend on this service.
No. The display order is determined by Google. The work makes the profile complete and consistent with how you actually operate — address, contact details, photos and information — and follows up on what was contracted. This makes your practice clearer to people who find the profile. Ranking is not promised.
In the conversation, we look at what patients find on the map today and separate initial setup from ongoing follow-up.
