1. Is local information accurate?
Check the practice's actual locations, contact details and information about arranging care. Compare the website with the public profiles the practice maintains and correct inconsistencies.
Where several locations are involved, explain what is available at each one. Avoid leaving the person to work out which address or contact route applies.
2. Does advertising have a clear objective?
Discuss which type of care the activity is intended to present, the people it should inform and the next step after a response. A concrete objective is more useful than a general request for more activity.
Agree how the response will be described. Website visits and inquiries should not be reported as confirmed appointments without the corresponding record.
3. Does the website answer practical questions?
A visitor should be able to understand the specialty, the care offered, the place of attendance and how to contact the practice. Review these points on a phone.
List missing details and unclear passages. The next revision can then address specific needs rather than add more text without a purpose.
4. Does social communication explain the work?
Use questions people actually ask to guide relevant explanations. Choose subjects that reflect the doctor's work and the information a person needs before contacting the practice.
Define who prepares and approves the material. A manageable and useful communication plan is more informative than a promise based only on posting frequency.
5. Can the team follow each inquiry?
Review how new conversations are received, how pending questions are handled and how their outcomes are recorded. The front desk participates in this review as a partner.
Keep contacts, appointment requests, confirmed appointments and completed consultations distinct. Use the information to identify the next question to investigate, rather than assume why a booking did not happen.
Choose the next action with context
WE combines services, technology and education for the needs of doctors and clinics. A conversation about your situation can establish whether advisory work, a specific project, a product or learning is the appropriate next step.
Use these five questions to prepare a conversation with your team or with WE. There is no need to change every channel at once: identify the information and decisions that matter first.