WE Marketing
👋 Hello, Doctor
The complete ecosystem for healthcare businesses

Marketing, technology and education

We connect marketing, technology, and education into your operation so your clinic or medical practice does not stop at contacts that never become real patients. Marketing to position your brand and generate leads; technology to manage the care funnel and optimize every stage; and education to train your front desk to convert more.

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💡 Why WE

Only “marketing” is not enough.

For your clinic to truly grow, you need control over the entire patient journey — from the first click on an ad to booking appointments and the return for new procedures. That is why we operate on three integrated fronts:

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⭐ Results that matter
Results from clinics already running on our ecosystem.

Control, predictability, and a structured schedule — not just a prettier social feed.

Dr. Mila Miranda

  • Breast surgeon and gynecologist

Dr. Herminio Resende

  • Ophthalmologist

Dr. Walter Azevedo

  • Vascular surgeon

Dr. Júlia Blumke Adde

  • Gynecologist and obstetrician
See what other doctors say about WE
The ecosystem
Three engines. One ecosystem.

Agency, software, and education with equal weight.

Agency services

Positioning, paid traffic, SEO, and branding built for healthcare. The front that makes you found and wanted by the right patients.

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Software and systems

Technology that closes operational gaps. Invisible CRM organizes WhatsApp and improves front-desk conversion. RastreIA maps how your name shows up in AI answers.

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Education and training

Courses, lectures, and training. We turn WE’s experience into authority, from strategy for doctors to hands-on training for the care team.

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Patient journey

The patient journey from search to booking

The journey starts with the search. The patient looks, compares the options, and chooses who responds. Then they confirm the appointment, show up, and return for new procedures. Following each of these stages is what shows whether care actually happened.

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💻 Proprietary software
Software that proves WE is more than an agency

Invisible CRM first — RastreIA as an accessible entry to AI presence

Invisible CRM

#2 in our offer stack. Recurring technology that improves conversion, clinic operations, and measurement — so the demand generated by marketing is not lost in WhatsApp or poor follow-up.

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RastreIA

#3 in our offer stack. An accessible way to diagnose how you appear in AI recommendations and answers — and a powerful entry point that often leads to GEO, SEO, and full agency services.

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📜 About WE

Agency at the center — software and education around it

Waldeir e Edson, WE Marketing

WE should not be presented only as an agency. The agency remains the main commercial front, but proprietary software shows that WE builds technology, while courses and lectures turn experience into authority and education.

We are an ecosystem of agency, software, and education that helps doctors and clinics be found, chosen, served, and followed — connecting marketing, technology, and operations.

The WE Group

Meet the mind behind the ecosystem.

Edson Medeiros, cofounder of WE Marketing and author of Marketing Médico, a practical digital marketing guide for busy doctors. He leads positioning and authority for clinics.

Waldeir de Jesus, cofounder of WE Marketing and coauthor of the same guide. He runs the operation that connects marketing, technology, and patient care.

WE is not only a team of executors. It is a team of strategists. Edson Medeiros, Waldeir de Jesus, and João de Deus lead the group. Lectures and training have already formed dozens of professionals, and leadership works beside the clinic to make the operation succeed.

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📘 Our Publications

Book: Medical Marketing

A practical guide to digital marketing for busy doctors

Released by the founders of WE Marketing in 2024, this book is an essential tool for doctors who want to dive into the digital world but feel overwhelmed or unsure where to start. (Available in Portuguese.)

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⚖️ Ethical Medical Advertising

Growth within medical ethics and healthcare regulations

At WE Marketing, all of our strategies are developed in full compliance with the current medical advertising regulations. We work responsibly and respect the ethical guidelines of the profession, ensuring that your digital presence is safe, trustworthy and aligned with the principles that govern medicine. Our commitment is to build solid results for your career, always preserving the ethics and credibility that you and your patients deserve.

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⭐ Reviews

Testimonials: see how doctors who already rely on WE Marketing to grow their practices rate our work

Testimonial: Dr. Ana Tereza – Orthopedic Surgeon

  • “I have already recommended WE Marketing to several colleagues.”

Testimonial: Dr. Adriana Cunha Barbosa – Allergist and Immunologist in Campo Grande, Brazil

  • “Flexibility, professionalism and innovative ideas.”

Testimonial: Vaccination and Immunization Clinic in Jundiaí, Brazil

  • “WE is much more than we expected”

Testimonial: Dr. Marcel Nakae Yoshida – Ophthalmologist

  • “WE Marketing helped me get started in a new city”

Testimonial: Ophthalmologist – Dr. Jéssica Andino Adamuccio

  • “I've been with WE Marketing for more than 2 years and I really like their work and the results”

Testimonial: Dr. Daniela Kassar – Pediatric Gastroenterologist

  • “I chose WE Marketing right from the start”

Testimonial: Dr. Bruno Moura Jorge – Orthopedic Surgeon

  • “I researched the top medical marketing agencies in Brazil on ChatGPT and chose WE”

Testimonial: Dr. Tiago Guerini – Cardiologist

  • “Easy to reach. Deadlines met. Quick answers.”

Testimonial: Dr. Sílvia Renata – Gynecologist

  • “My practice is doing very well”

Testimonial: Dr. Filipe Souza – Endocrinologist

  • “I have already quadrupled my number of patients”

Testimonial: Dr. Camila Leles – Digestive Surgeon

  • “It gave me a whole new perspective”

Testimonial: Dr. Priscilla Massote – Pediatrician

  • “My appointments increased by 30%”

Testimonial: Dr. Sara Araújo – Gastroenterologist

  • “They definitely exceeded my expectations”

Testimonial: Dr. Watrusy Lima – Endocrinologist

  • “I was impressed by their professionalism and attention to detail”

Testimonial: Dr. Cláudio Sorrilha – Neurosurgeon

  • “A partnership that has brought me great satisfaction and many results”

Testimonial: Dr. Cristiane Comparin – Dermatologist

  • “I am proud to be one of WE Marketing's clients”

Testimonial: Dr. Antonio Gentil – Endoscopist

  • “Having someone like you handle the marketing makes all the difference”

Testimonial: Dr. Guilherme Baruki – Orthopedic Surgeon

  • “I felt the difference in the very first meeting”

Testimonial: Dr. Allan Araujo – Digestive Tract Surgeon

  • “It's important to be supported by a credible team”

Testimonial: Dr. João Bergmann – Surgeon

  • “Testimonial from Dr. João Bergmann”

Testimonial: Dr. Flávio Nascimento – Psychiatrist

  • “For me, Google was the best way to attract patients”
🚀 Start with what your clinic needs most
Ready to plug your clinic into a definitive growth ecosystem?
Most clients start with Services — software and education expand the journey
I want my diagnosis.
🎓 Courses & lectures

Education that builds authority and opens doors

Courses, lectures, and WE Cast — complementary revenue, leads, and market authority

How Dermatologists Can Grow and Stand Out with Medical Marketing

  • April 28, 2025

In this episode of WE Cast, Edson Medeiros interviews Thiago Martins, a medical marketing specialist for dermatologists, for an insightful conversation about the best strategies for dermatologists to grow in today’s market. With a career focused on…

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Are Doctors Paying Too Much Tax? Learn How to Save Legally

  • April 28, 2025

In this episode of WE Cast, Edson Medeiros welcomed attorney Paulo Vitor Petris Tambosi, who holds a master’s degree in Law from UFSC and specializes in healthcare tax law, to discuss a topic that impacts…

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360 Marketing for Hospitals: Far Beyond Social Media. WE Cast with Mariana Ávila

  • April 28, 2025

In a recent episode of WE Cast, Edson Medeiros welcomed medical marketing specialist Mariana Ávila for a conversation about 360 Marketing for hospitals. With more than six years of experience in healthcare…

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Beyond Shifts and Insurance Plans: How an Entrepreneurial Mindset Can Transform a Medical Career

  • April 28, 2025

A recent episode of WE Cast featured Dr. Carlos Eurico Pereira, a pulmonologist and medical career mentor. The conversation explored paths to building a sustainable medical career, going…

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Medical Marketing: First Steps to Recording Your Videos and Starting Your Digital Presence

  • October 10, 2024

With the growing relevance of digital marketing, especially intensified during the pandemic, many healthcare professionals realized the importance of establishing a solid presence on online platforms. If you, as a doctor, haven’t started your…

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The Importance of Digital Marketing for Orthopedic Surgeons

  • October 7, 2024

With the rapid advance of digital transformation, an online presence has become essential for professionals in many fields, including orthopedic surgeons. Many, however, still hesitate to explore digital tools such as websites, social media…

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The Impact of Social Media on the Positioning of Urologists

  • October 3, 2024

In recent years, social media has become an essential tool for professionals in many fields, including medicine. For urologists in particular, a digital presence has proven to be a powerful ally in winning new…

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The Importance of Digital Marketing for Psychiatrists: Breaking Down Prejudice and Connecting with Patients

  • September 27, 2024

As a psychiatrist, you have probably faced patients who resist treatment because of prejudice or misinformation about mental health. Today, digital marketing can be a powerful tool to break down these barriers and…

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The Importance of Digital Positioning for Orthopedic Knee Specialists

  • September 24, 2024

A digital presence is an indispensable tool for professionals in every field, especially in medicine. For orthopedic knee specialists, the internet offers a unique opportunity to expand their visibility and connect…

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Successful Digital Marketing Strategies for Plastic Surgeons

  • September 23, 2024

As a plastic surgeon, you have probably realized that, in addition to performing surgeries with excellence, it is essential to stand out in the market to attract more patients and strengthen your reputation. However, with growing competition…

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How to Do Medical Marketing Without Breaking the Medical Advertising Code

  • May 2, 2024

[Adapted transcript of the video “How to do medical marketing without breaking the medical advertising code” – YouTube] A digital presence is essential for doctors who want to win new patients, strengthen their authority and stand out…

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How to Calculate the Return on Your Medical Marketing Investment

  • May 2, 2024

Investing in marketing is essential for the growth of a medical practice, but knowing where and how to spend your budget is key to making sure that investment really delivers results. Step 1: Identify Where…

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How to Choose a Management System for Medical Practices

  • April 17, 2024

How to Choose a Management System for Medical Practices: Insights from Felipe Bastos. In a world where technology is becoming more and more essential, choosing an efficient management system for medical practices is…

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New Medical Advertising Rules 2024: What You Need to Know – Interview with Dr. Giovanna Trad

  • March 21, 2024

Medical advertising has gone through important changes with the new CFM Resolution 2336/2023. If you are a doctor or work in medical marketing, it is essential to understand these updates in order to communicate ethically, safely and…

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Medical Marketing Talk: 3 Reasons to Include YouTube in Your Patient Acquisition Strategy

  • November 17, 2023

When we think about medical marketing, social media platforms are essential tools to expand your presence and attract new patients. Among so many options, YouTube deserves special attention. Here are three reasons for you to start…

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The 10 Biggest Challenges Doctors Face When Doing Marketing (and How to Overcome Them One by One)

  • August 9, 2023

Unveiling the 10 Biggest Challenges of Medical Marketing: Strategies and Solutions. In the dynamic world of medical marketing, healthcare professionals face unique challenges when trying to position themselves in the digital market. In the recent episode of…

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"I Don't Have Time to Invest in Medical Marketing…"

  • August 9, 2023

A doctor’s routine is intense, full of commitments and responsibilities that take up most of their time. That’s why lack of time is one of the biggest barriers to investing in medical marketing. But…

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Searches for Doctors on Google Grew 50% in the Last 4 Years

  • August 9, 2023
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📱 Social Media

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💻 More content for you

WE Blog

Sales Strategy for Doctors in 4 Steps
Medical Marketing

Sales Strategy for Doctors in 4 Steps

Learn how to develop an effective sales strategy for doctors, including marketing techniques, patient relationships and resource optimization. Discover the best practices to increase revenue and improve patient satisfaction.

August 8, 2024
Get more medical marketing tips
FAQ

Frequently asked questions

Is WE still an agency?

Yes — and Services remain our main commercial front and primary revenue source. What changed is the framing: WE is an ecosystem of agency, software, and education, not “only an agency.”

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In what order should I engage WE?

Strategically: 1) Services, 2) Invisible CRM, 3) RastreIA, 4) Courses and lectures. Many clinics start with Services; others enter via RastreIA and then expand to GEO, SEO, and full retainers.

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What is RastreIA for?

RastreIA diagnoses your presence in AI answers and recommendations. It is an accessible entry point and often generates demand for GEO, SEO, and agency services.

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What does Invisible CRM improve?

Conversion, operations, and measurement — especially where patients arrive via WhatsApp — so marketing investment is not wasted after the first contact.

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Do you partner with other agencies?

Agency partnerships are a future distribution channel, mainly for Invisible CRM and RastreIA. If you run an agency and want to explore this, talk to us.

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How do we start?

Schedule a Clinic Diagnosis. We identify whether your bottleneck is being found, chosen, served, or followed — then recommend Services, software, education, or a combination.

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🔍 Google Search
Check out the reviews of

WE Marketing on Google

💬 Let's talk

Would you like a diagnosis of how your clinic is found, chosen, served, and followed?

Get in touch with WE Marketing. Most clients start with Services — Invisible CRM, RastreIA, and education expand the journey.

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WE Marketing

WE is an ecosystem of agency, software, and education that helps doctors and clinics be found, chosen, served, and followed — connecting marketing, technology, and operations.

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  • 2026
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Edson Medeiros

WE Marketing

Edson from WE Marketing

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October 7, 2026 22:01
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