Our specialty is

Medical Marketing done ethically and with results

Doctor, if you are looking to attract more patients and become an authority in your city or region through efficient digital strategies that follow the ethical standards of medical advertising, we can help you.

See what our clients say

Testimonials from doctors who already work with us

Testimonial: Dr. Mila Miranda – Breast Surgeon and Gynecologist

Testimonial: Dr. Herminio Resende – Ophthalmologist and Eye Surgeon

Testimonial: Dr. Walter Azevedo – Vascular Surgeon

Testimonial: Dr. Júlia Blumke Adde – Gynecologist and Obstetrician

Boost your results with our

Digital marketing products and services exclusively for doctors

Logo design for doctors

Frequently Asked Questions about Logo Design for Doctors. Is it still worth having a logo as a doctor in 2025? In our analysis, yes, it is still worth having a logo as a doctor in 2025. The importance of a well-defined visual identity, including a logo, remains relevant for several reasons, especially in a constantly […]

Paid traffic for doctors

With Paid Traffic for Doctors, you boost your presence on Google and on social media even further. When you invest in Paid Traffic, you show up for your potential patients right at the top of Google’s search results when they search for your medical specialty. On social media, you can […]

Website development for doctors

Why is website development for doctors important? If you are a doctor looking to attract more patients to your practice, creating a website can be a great strategy. A well-designed website can be an excellent marketing channel, allowing you to present your specialty and the treatments you offer to a […]

AI Virtual Receptionist for Doctors

Turn your clinic’s WhatsApp into a 24/7 patient service machine. Stop losing patients because of slow replies. You invest in ads, social media and your office… but when the patient finally reaches out, what happens? Slow responses. Lost appointments. The patient chooses another doctor. The reality […]

Google Ads for Doctors

When you are looking for a professional or need to hire a specific service and don’t know where to find it yet, where do you search? Your answer would probably be Google, right? Patients follow the same logic when they need to book a medical appointment and don’t have a doctor they trust yet. That’s why […]

Invisible CRM – CRM for Doctors

InvisibleCRM automatically analyzes your practice’s WhatsApp and shows where your patients come from, which ones booked an appointment or procedure, and the return on your investment by channel — without your receptionist having to fill anything in.

About WE: a Medical Marketing Agency that is 100% focused

WE Marketing is not a conventional agency like the ones you are used to seeing out there. In other words, we do not serve clients from many different industries such as retail, fashion and others.

We are a digital marketing agency 100% focused on the medical field, operating since 2014.

The goal of WE Marketing is to help you attract people who are interested in you, your clinic or your practice through paid traffic on Google and Instagram, leaving you free to do what you do best: take great care of your patients.

With experience in digital marketing since 2014, we use Inbound Marketing, SEO, Ads, Social Media and WhatsApp strategies through a tested and proven methodology for attracting and acquiring patients.

WE Marketing is made for every doctor, from recent graduates to professionals with many years in practice. The Definitive Method for Winning Private Patients is more than results: it is a lasting change for you, your clinic or your practice.

The people behind WE Marketing

Edson Medeiros:

Waldeir de Jesus:

+ Team of Specialists

✅ A qualified multidisciplinary team of more than 20 professionals specialized in digital marketing, paid traffic, website development, content production, artificial intelligence and marketing automation

Book: Medical Marketing

A practical guide to digital marketing for busy doctors

Released by the founders of WE Marketing in 2024, this book is an essential tool for doctors who want to dive into the digital world but feel overwhelmed or unsure where to start. (Available in Portuguese.)

Digital marketing within the rules of medical ethics

At WE Marketing, all of our strategies are developed in full compliance with the current medical advertising regulations. We work responsibly and respect the ethical guidelines of the profession, ensuring that your digital presence is safe, trustworthy and aligned with the principles that govern medicine. Our commitment is to build solid results for your career, always preserving the ethics and credibility that you and your patients deserve.

Testimonials: see how doctors who already rely on WE Marketing to grow their practices rate our work

Testimonial: Dr. Ana Tereza – Orthopedic Surgeon

Testimonial: Dr. Adriana Cunha Barbosa – Allergist and Immunologist in Campo Grande, Brazil

Testimonial: Vaccination and Immunization Clinic in Jundiaí, Brazil

Testimonial: Dr. Marcel Nakae Yoshida – Ophthalmologist

Testimonial: Ophthalmologist – Dr. Jéssica Andino Adamuccio

Testimonial: Dr. Daniela Kassar – Pediatric Gastroenterologist

Testimonial: Dr. Bruno Moura Jorge – Orthopedic Surgeon

Testimonial: Dr. Tiago Guerini – Cardiologist

Testimonial: Dr. Sílvia Renata – Gynecologist

Testimonial: Dr. Filipe Souza – Endocrinologist

Testimonial: Dr. Camila Leles – Digestive Surgeon

Testimonial: Dr. Priscilla Massote – Pediatrician

Testimonial: Dr. Sara Araújo – Gastroenterologist

Testimonial: Dr. Watrusy Lima – Endocrinologist

Testimonial: Dr. Cláudio Sorrilha – Neurosurgeon

Testimonial: Dr. Cristiane Comparin – Dermatologist

Testimonial: Dr. Antonio Gentil – Endoscopist

Testimonial: Dr. Guilherme Baruki – Orthopedic Surgeon

Testimonial: Dr. Allan Araujo – Digestive Tract Surgeon

Testimonial: Dr. João Bergmann – Surgeon

Testimonial: Dr. Flávio Nascimento – Psychiatrist

Doctor, do you need help with your digital marketing strategy?
Talk right now with a consultant who specializes in Medical Marketing

Medical marketing videos

Your experience with WE starts here. Check out our free video content (in Portuguese) about digital marketing for doctors, practice management, medical advertising and other related topics.

How Dermatologists Can Grow and Stand Out with Medical Marketing

In this episode of WE Cast, Edson Medeiros interviews Thiago Martins, a medical marketing specialist for dermatologists, for an insightful conversation about the best strategies for dermatologists to grow in today’s market. With a career focused on…

Are Doctors Paying Too Much Tax? Learn How to Save Legally

In this episode of WE Cast, Edson Medeiros welcomed attorney Paulo Vitor Petris Tambosi, who holds a master’s degree in Law from UFSC and specializes in healthcare tax law, to discuss a topic that impacts…

360 Marketing for Hospitals: Far Beyond Social Media. WE Cast with Mariana Ávila

In a recent episode of WE Cast, Edson Medeiros welcomed medical marketing specialist Mariana Ávila for a conversation about 360 Marketing for hospitals. With more than six years of experience in healthcare…

Beyond Shifts and Insurance Plans: How an Entrepreneurial Mindset Can Transform a Medical Career

A recent episode of WE Cast featured Dr. Carlos Eurico Pereira, a pulmonologist and medical career mentor. The conversation explored paths to building a sustainable medical career, going…

Medical Marketing: First Steps to Recording Your Videos and Starting Your Digital Presence

With the growing relevance of digital marketing, especially intensified during the pandemic, many healthcare professionals realized the importance of establishing a solid presence on online platforms. If you, as a doctor, haven’t started your…

The Importance of Digital Marketing for Orthopedic Surgeons

With the rapid advance of digital transformation, an online presence has become essential for professionals in many fields, including orthopedic surgeons. Many, however, still hesitate to explore digital tools such as websites, social media…

The Impact of Social Media on the Positioning of Urologists

In recent years, social media has become an essential tool for professionals in many fields, including medicine. For urologists in particular, a digital presence has proven to be a powerful ally in winning new…

The Importance of Digital Marketing for Psychiatrists: Breaking Down Prejudice and Connecting with Patients

As a psychiatrist, you have probably faced patients who resist treatment because of prejudice or misinformation about mental health. Today, digital marketing can be a powerful tool to break down these barriers and…

The Importance of Digital Positioning for Orthopedic Knee Specialists

A digital presence is an indispensable tool for professionals in every field, especially in medicine. For orthopedic knee specialists, the internet offers a unique opportunity to expand their visibility and connect…

Successful Digital Marketing Strategies for Plastic Surgeons

As a plastic surgeon, you have probably realized that, in addition to performing surgeries with excellence, it is essential to stand out in the market to attract more patients and strengthen your reputation. However, with growing competition…

How to Do Medical Marketing Without Breaking the Medical Advertising Code

[Adapted transcript of the video “How to do medical marketing without breaking the medical advertising code” – YouTube] A digital presence is essential for doctors who want to win new patients, strengthen their authority and stand out…

How to Calculate the Return on Your Medical Marketing Investment

Investing in marketing is essential for the growth of a medical practice, but knowing where and how to spend your budget is key to making sure that investment really delivers results. Step 1: Identify Where…

How to Choose a Management System for Medical Practices

How to Choose a Management System for Medical Practices: Insights from Felipe Bastos. In a world where technology is becoming more and more essential, choosing an efficient management system for medical practices is…

New Medical Advertising Rules 2024: What You Need to Know – Interview with Dr. Giovanna Trad

Medical advertising has gone through important changes with the new CFM Resolution 2336/2023. If you are a doctor or work in medical marketing, it is essential to understand these updates in order to communicate ethically, safely and…

Medical Marketing Talk: 3 Reasons to Include YouTube in Your Patient Acquisition Strategy

When we think about medical marketing, social media platforms are essential tools to expand your presence and attract new patients. Among so many options, YouTube deserves special attention. Here are three reasons for you to start…

The 10 Biggest Challenges Doctors Face When Doing Marketing (and How to Overcome Them One by One)

Unveiling the 10 Biggest Challenges of Medical Marketing: Strategies and Solutions. In the dynamic world of medical marketing, healthcare professionals face unique challenges when trying to position themselves in the digital market. In the recent episode of…

"I Don't Have Time to Invest in Medical Marketing…"

A doctor’s routine is intense, full of commitments and responsibilities that take up most of their time. That’s why lack of time is one of the biggest barriers to investing in medical marketing. But…

Searches for Doctors on Google Grew 50% in the Last 4 Years

WE Blog

Sales Strategy for Doctors in 4 Steps
Medical Marketing

Sales Strategy for Doctors in 4 Steps

Learn how to develop an effective sales strategy for doctors, including marketing techniques, patient relationships and resource optimization. Discover the best practices to increase revenue and improve patient satisfaction.

Common questions about medical marketing

Is it worth hiring a digital marketing agency for doctors?

The decision to hire a digital marketing agency for doctors depends on several factors, such as your goals and available budget. The best choice is always to hire a company that actually uses the strategies it proposes.

What is the best Medical Marketing channel for long-term results?

For long-term strategies, SEO (Search Engine Optimization) and YouTube are great channels to work on. SEO is a strategy that, although it takes time to show results, guarantees a solid and lasting presence on Google. When your website or blog is optimized, it attracts organic visitors, that is, people who are […]

What is the best Medical Marketing channel for medium-term results?

For medium-term medical marketing strategies, Instagram for Doctors stands out as an excellent choice, because Instagram is a visual platform for sharing photos and videos, perfect for doctors to connect with their audience, especially doctors who work in aesthetics-related fields. In addition, Instagram […]

What is the best Medical Marketing channel for short-term results?

In general, for most medical specialties, Google Ads is the ideal channel for short-term medical marketing. Why? It shows your ads immediately when someone is searching for your field on Google. That way, you appear right at the top of the search results. In addition, you choose who sees the […]

Can doctors advertise on the internet and social media?

Doctors are allowed to advertise on the internet, as long as they comply with the rules set out in the medical advertising guidelines established by the medical council. Types of advertising doctors cannot do: if by advertising you are thinking of those traditional, flashy retail-style campaigns […]

Does WE work remotely?

Yes, WE Marketing works remotely. We are able to serve clients in many cities and states across Brazil, and we also work with doctors in Portugal. We have experience collaborating remotely with medical professionals from many specialties. Using online communication tools such as WhatsApp and Google […]

Does Medical Marketing work for every specialty?

Absolutely, Medical Marketing can be applied to every medical specialty. Here at WE, we developed a personalized method called the WE Protocol, designed to help doctors win more patients regardless of their field. However, it is important to note that specialties with more specific target audiences require alignment […]

Is investing in marketing expensive?

Investing in marketing is a strategic and essential decision for the growth and success of any business, including the medical field. Although marketing has a cost, it is important to remember that what can be “expensive” is not investing in marketing while your competitors are doing exactly that. In an increasingly competitive market, where […]

Is it still worth having a website?

When it comes to strengthening your digital presence and winning new patients, especially through Google organic search or paid traffic campaigns on Google Ads, having an attractive, results-focused website is essential. Here at WE Marketing, we believe that our safe harbor on the internet is […]

Medical Marketing Trends

1. The Artificial Intelligence tools revolution. Do you remember the Lensa app, which used AI to create amazing avatars and went viral on Instagram a few months ago? AI-based tools capable of analyzing data, automating processes and much more are already widely used, and this trend is likely to grow even further this […]

What are the best Medical Marketing strategies today?

In the fast-paced and highly connected world we live in, marketing plays a crucial role in helping doctors win more patients. There are several medical marketing strategies that can help professionals reach their goals. Two very effective approaches today are content marketing and paid traffic. Content marketing […]

What works better for doctors: Google or Instagram?

Both Google and Instagram play important roles in medical marketing. Each platform has its own particularities and unique advantages, and a combined strategy is recommended to get effective results. Google is often the first choice for patients looking for information about health problems, symptoms or general curiosity. Most people […]

Does WE Marketing comply with medical council regulations?

All of our medical marketing services and courses comply with the medical advertising rules set by Brazil’s Federal Council of Medicine (CFM) and the Regional Councils of Medicine (CRMs).

What is not allowed in medical marketing?

According to the rules established by the Federal Council of Medicine (CFM) in Brazil, there are some restrictions and prohibitions in medical marketing. These guidelines aim to protect the integrity of the medical profession and patient privacy, and to prevent misleading or unethical practices. Some of the main restrictions in medical marketing according to the CFM include: Sensationalism: It is […]

What is paid traffic?

You know when you are scrolling through Instagram and a post labeled “sponsored” shows up? Or when you search on Google and the first results are ads? These are clear examples of paid traffic, strategies in which companies invest to deliver specific content to you. Paid traffic is a powerful strategy […]

What does a doctor need to start investing in Marketing?

LOGO: A logo will start to set you apart from your colleagues and give your patients a more professional image of you. WEBSITE: The big advantage of having a medical website today is using it to win new patients through Google Ads. PRACTICE MANAGEMENT SOFTWARE: Practice management software […]

Is traditional digital marketing different from medical marketing?

Yes, traditional digital marketing and medical marketing have significant differences in terms of strategies, regulations and target audience. In other words, you should not use the same techniques used to promote a retail company in a doctor’s strategy, which is why here at WE we are 100% focused on healthcare. This happens because […]

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Edson Medeiros

WE Marketing

Edson from WE Marketing

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October 2, 2026 21:40
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