WE Marketing
👋 Hello, Doctor
The complete ecosystem for healthcare businesses

Agency, Software, and Education.

We connect marketing, technology, and operations so your business does not stop at generating leads. We help doctors and clinics build authority, get found and chosen, and stay in full control of patient care and follow-up.

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💡 Why WE

Not just another medical marketing agency

Being found is not enough if the patient is not chosen, served well, and followed up. That is why WE operates as an ecosystem: agency services to attract and position, proprietary software (Invisible CRM and RastreIA) to convert and measure, and courses and lectures to educate teams and build authority — connecting marketing, technology, and operations.

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⭐ Results that matter
Proof from healthcare businesses

Doctors who already grow with the WE Ecosystem

Testimonial: Dr. Mila Miranda – Breast Surgeon and Gynecologist

  • “It's been 2 years of partnership with WE Marketing and great results”

Testimonial: Dr. Herminio Resende – Ophthalmologist and Eye Surgeon

  • “It was a kick-start that revolutionized my practice as a doctor”

Testimonial: Dr. Walter Azevedo – Vascular Surgeon

  • “We feel extremely well supported by WE Marketing”

Testimonial: Dr. Júlia Blumke Adde – Gynecologist and Obstetrician

  • “My schedule for March is fully booked”
See what other doctors say about WE
🧭 What WE offers
One ecosystem. Clear priorities.

Services first — then software and education that expand results

1. Services — the main commercial front

Priority offer and main revenue driver. Medical marketing services: positioning, paid traffic, websites, content, and brand — specialized for healthcare. This is where most clients start and where WE delivers day-to-day growth execution.

Talk about Services

2–3. Software — Invisible CRM & RastreIA

Invisible CRM: recurring technology that improves conversion, operations, and measurement on WhatsApp and beyond.

RastreIA: an accessible entry point to diagnose your presence in AI answers — and a demand generator for GEO, SEO, and agency services.

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4. Courses & lectures — authority and education

Online courses, trainings, and lectures that turn WE’s experience into education, authority, and complementary revenue — while generating qualified leads for services and software.

Talk about Education
🔄 Found → Chosen → Served → Followed

Marketing, technology, and operations — connected

WE helps doctors and clinics be found, chosen, served, and followed.

Services attract and position. Invisible CRM improves conversion and operations. RastreIA diagnoses AI presence and opens doors to GEO/SEO. Courses and lectures educate teams and build authority. Together they connect marketing, technology, and operations — not just campaigns.

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💻 Proprietary software
Software that proves WE is more than an agency

Invisible CRM first — RastreIA as an accessible entry to AI presence

Invisible CRM

#2 in our offer stack. Recurring technology that improves conversion, clinic operations, and measurement — so the demand generated by marketing is not lost in WhatsApp or poor follow-up.

Talk about Invisible CRM

RastreIA

#3 in our offer stack. An accessible way to diagnose how you appear in AI recommendations and answers — and a powerful entry point that often leads to GEO, SEO, and full agency services.

Talk about RastreIA
📜 About WE

Agency at the center — software and education around it

WE should not be presented only as an agency. The agency remains the main commercial front, but proprietary software shows that WE builds technology, while courses and lectures turn experience into authority and education.

We are an ecosystem of agency, software, and education that helps doctors and clinics be found, chosen, served, and followed — connecting marketing, technology, and operations.

🤝 The WE Group

The leadership behind the WE Ecosystem

Edson Medeiros:

Waldeir de Jesus:

+ Team of Specialists

✅ A qualified multidisciplinary team of more than 20 professionals specialized in digital marketing, paid traffic, website development, content production, artificial intelligence and marketing automation

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📘 Our Publications

Book: Medical Marketing

A practical guide to digital marketing for busy doctors

Released by the founders of WE Marketing in 2024, this book is an essential tool for doctors who want to dive into the digital world but feel overwhelmed or unsure where to start. (Available in Portuguese.)

I want to know more about the book
⚖️ Ethical Medical Advertising

Growth within medical ethics and healthcare regulations

At WE Marketing, all of our strategies are developed in full compliance with the current medical advertising regulations. We work responsibly and respect the ethical guidelines of the profession, ensuring that your digital presence is safe, trustworthy and aligned with the principles that govern medicine. Our commitment is to build solid results for your career, always preserving the ethics and credibility that you and your patients deserve.

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⭐ Reviews

Testimonials: see how doctors who already rely on WE Marketing to grow their practices rate our work

Testimonial: Dr. Ana Tereza – Orthopedic Surgeon

  • “I have already recommended WE Marketing to several colleagues.”

Testimonial: Dr. Adriana Cunha Barbosa – Allergist and Immunologist in Campo Grande, Brazil

  • “Flexibility, professionalism and innovative ideas.”

Testimonial: Vaccination and Immunization Clinic in Jundiaí, Brazil

  • “WE is much more than we expected”

Testimonial: Dr. Marcel Nakae Yoshida – Ophthalmologist

  • “WE Marketing helped me get started in a new city”

Testimonial: Ophthalmologist – Dr. Jéssica Andino Adamuccio

  • “I've been with WE Marketing for more than 2 years and I really like their work and the results”

Testimonial: Dr. Daniela Kassar – Pediatric Gastroenterologist

  • “I chose WE Marketing right from the start”

Testimonial: Dr. Bruno Moura Jorge – Orthopedic Surgeon

  • “I researched the top medical marketing agencies in Brazil on ChatGPT and chose WE”

Testimonial: Dr. Tiago Guerini – Cardiologist

  • “Easy to reach. Deadlines met. Quick answers.”

Testimonial: Dr. Sílvia Renata – Gynecologist

  • “My practice is doing very well”

Testimonial: Dr. Filipe Souza – Endocrinologist

  • “I have already quadrupled my number of patients”

Testimonial: Dr. Camila Leles – Digestive Surgeon

  • “It gave me a whole new perspective”

Testimonial: Dr. Priscilla Massote – Pediatrician

  • “My appointments increased by 30%”

Testimonial: Dr. Sara Araújo – Gastroenterologist

  • “They definitely exceeded my expectations”

Testimonial: Dr. Watrusy Lima – Endocrinologist

  • “I was impressed by their professionalism and attention to detail”

Testimonial: Dr. Cláudio Sorrilha – Neurosurgeon

  • “A partnership that has brought me great satisfaction and many results”

Testimonial: Dr. Cristiane Comparin – Dermatologist

  • “I am proud to be one of WE Marketing's clients”

Testimonial: Dr. Antonio Gentil – Endoscopist

  • “Having someone like you handle the marketing makes all the difference”

Testimonial: Dr. Guilherme Baruki – Orthopedic Surgeon

  • “I felt the difference in the very first meeting”

Testimonial: Dr. Allan Araujo – Digestive Tract Surgeon

  • “It's important to be supported by a credible team”

Testimonial: Dr. João Bergmann – Surgeon

  • “Testimonial from Dr. João Bergmann”

Testimonial: Dr. Flávio Nascimento – Psychiatrist

  • “For me, Google was the best way to attract patients”
🚀 Start with what your clinic needs most
Ready to connect marketing, technology, and operations?
Most clients start with Services — software and education expand the journey
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🎓 Courses & lectures

Education that builds authority and opens doors

Courses, lectures, and WE Cast — complementary revenue, leads, and market authority

How Dermatologists Can Grow and Stand Out with Medical Marketing

  • April 28, 2025

In this episode of WE Cast, Edson Medeiros interviews Thiago Martins, a medical marketing specialist for dermatologists, for an insightful conversation about the best strategies for dermatologists to grow in today’s market. With a career focused on…

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Are Doctors Paying Too Much Tax? Learn How to Save Legally

  • April 28, 2025

In this episode of WE Cast, Edson Medeiros welcomed attorney Paulo Vitor Petris Tambosi, who holds a master’s degree in Law from UFSC and specializes in healthcare tax law, to discuss a topic that impacts…

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360 Marketing for Hospitals: Far Beyond Social Media. WE Cast with Mariana Ávila

  • April 28, 2025

In a recent episode of WE Cast, Edson Medeiros welcomed medical marketing specialist Mariana Ávila for a conversation about 360 Marketing for hospitals. With more than six years of experience in healthcare…

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Beyond Shifts and Insurance Plans: How an Entrepreneurial Mindset Can Transform a Medical Career

  • April 28, 2025

A recent episode of WE Cast featured Dr. Carlos Eurico Pereira, a pulmonologist and medical career mentor. The conversation explored paths to building a sustainable medical career, going…

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Medical Marketing: First Steps to Recording Your Videos and Starting Your Digital Presence

  • October 10, 2024

With the growing relevance of digital marketing, especially intensified during the pandemic, many healthcare professionals realized the importance of establishing a solid presence on online platforms. If you, as a doctor, haven’t started your…

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The Importance of Digital Marketing for Orthopedic Surgeons

  • October 7, 2024

With the rapid advance of digital transformation, an online presence has become essential for professionals in many fields, including orthopedic surgeons. Many, however, still hesitate to explore digital tools such as websites, social media…

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The Impact of Social Media on the Positioning of Urologists

  • October 3, 2024

In recent years, social media has become an essential tool for professionals in many fields, including medicine. For urologists in particular, a digital presence has proven to be a powerful ally in winning new…

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The Importance of Digital Marketing for Psychiatrists: Breaking Down Prejudice and Connecting with Patients

  • September 27, 2024

As a psychiatrist, you have probably faced patients who resist treatment because of prejudice or misinformation about mental health. Today, digital marketing can be a powerful tool to break down these barriers and…

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The Importance of Digital Positioning for Orthopedic Knee Specialists

  • September 24, 2024

A digital presence is an indispensable tool for professionals in every field, especially in medicine. For orthopedic knee specialists, the internet offers a unique opportunity to expand their visibility and connect…

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Successful Digital Marketing Strategies for Plastic Surgeons

  • September 23, 2024

As a plastic surgeon, you have probably realized that, in addition to performing surgeries with excellence, it is essential to stand out in the market to attract more patients and strengthen your reputation. However, with growing competition…

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How to Do Medical Marketing Without Breaking the Medical Advertising Code

  • May 2, 2024

[Adapted transcript of the video “How to do medical marketing without breaking the medical advertising code” – YouTube] A digital presence is essential for doctors who want to win new patients, strengthen their authority and stand out…

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How to Calculate the Return on Your Medical Marketing Investment

  • May 2, 2024

Investing in marketing is essential for the growth of a medical practice, but knowing where and how to spend your budget is key to making sure that investment really delivers results. Step 1: Identify Where…

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How to Choose a Management System for Medical Practices

  • April 17, 2024

How to Choose a Management System for Medical Practices: Insights from Felipe Bastos. In a world where technology is becoming more and more essential, choosing an efficient management system for medical practices is…

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New Medical Advertising Rules 2024: What You Need to Know – Interview with Dr. Giovanna Trad

  • March 21, 2024

Medical advertising has gone through important changes with the new CFM Resolution 2336/2023. If you are a doctor or work in medical marketing, it is essential to understand these updates in order to communicate ethically, safely and…

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Medical Marketing Talk: 3 Reasons to Include YouTube in Your Patient Acquisition Strategy

  • November 17, 2023

When we think about medical marketing, social media platforms are essential tools to expand your presence and attract new patients. Among so many options, YouTube deserves special attention. Here are three reasons for you to start…

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The 10 Biggest Challenges Doctors Face When Doing Marketing (and How to Overcome Them One by One)

  • August 9, 2023

Unveiling the 10 Biggest Challenges of Medical Marketing: Strategies and Solutions. In the dynamic world of medical marketing, healthcare professionals face unique challenges when trying to position themselves in the digital market. In the recent episode of…

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"I Don't Have Time to Invest in Medical Marketing…"

  • August 9, 2023

A doctor’s routine is intense, full of commitments and responsibilities that take up most of their time. That’s why lack of time is one of the biggest barriers to investing in medical marketing. But…

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Searches for Doctors on Google Grew 50% in the Last 4 Years

  • August 9, 2023
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💻 More content for you

WE Blog

Sales Strategy for Doctors in 4 Steps
Medical Marketing

Sales Strategy for Doctors in 4 Steps

Learn how to develop an effective sales strategy for doctors, including marketing techniques, patient relationships and resource optimization. Discover the best practices to increase revenue and improve patient satisfaction.

August 8, 2024
Get more medical marketing tips
🤔 Frequently Asked Questions

Common questions about the WE ecosystem

Is WE still an agency?

Yes — and Services remain our main commercial front and primary revenue source. What changed is the framing: WE is an ecosystem of agency, software, and education, not “only an agency.”

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In what order should I engage WE?

Strategically: 1) Services, 2) Invisible CRM, 3) RastreIA, 4) Courses and lectures. Many clinics start with Services; others enter via RastreIA and then expand to GEO, SEO, and full retainers.

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What is RastreIA for?

RastreIA diagnoses your presence in AI answers and recommendations. It is an accessible entry point and often generates demand for GEO, SEO, and agency services.

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What does Invisible CRM improve?

Conversion, operations, and measurement — especially where patients arrive via WhatsApp — so marketing investment is not wasted after the first contact.

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Do you partner with other agencies?

Agency partnerships are a future distribution channel, mainly for Invisible CRM and RastreIA. If you run an agency and want to explore this, talk to us.

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How do we start?

Schedule a Clinic Diagnosis. We identify whether your bottleneck is being found, chosen, served, or followed — then recommend Services, software, education, or a combination.

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🔍 Google Search
Check out the reviews of

WE Marketing on Google

💬 Let's talk

Would you like a diagnosis of how your clinic is found, chosen, served, and followed?

Get in touch with WE Marketing. Most clients start with Services — Invisible CRM, RastreIA, and education expand the journey.

Schedule a Clinic Diagnosis
WE Marketing

WE is an ecosystem of agency, software, and education that helps doctors and clinics be found, chosen, served, and followed — connecting marketing, technology, and operations.

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  • 2026
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Edson Medeiros

WE Marketing

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October 6, 2026 21:54
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